Media is amazing, the more you use it, the more you can feel about it. I always believe in this idea and have never doubted it. Cooking video is a good example. Here I’m not talking about those fancy and super professional videos made by some famous chefs or restaurants. What I’m focusing on is the video made by the we-media (the general public who shares their own facts and news through medias). Personal interest is the starting point for most video producers rather than commercial interests. They will gradually expand their influence and get sponsorship funds through high-quality videos and friendly communication style.
New media has provided a fertile ground for the growth of cooking video, and it’s getting more and more popular these days everywhere around the world, so does it in China, Japan, and Korea. The low threshold of the new media has given countless amateurs (who may not have funds or stage) lots of equal opportunities to show their abilities and interests to a larger audience. Actually, this is not only a good thing for the video producers, but it also provides an excellent chance to help those who can’t visit other countries individually understand foreign cultures better.
Video, images, sounds, and native speakers are sometimes stronger than my monotonous narrative words. Therefore, today I will introduce some my favorite cooking video Youtubers who not only have unique personal styles, but also contain a lot of their own national cultural characteristics at the same time. And of course, based on my blog beat, they are all come from East Asia area.
Amanda Tastes (曼食慢语)
Amanda’s video is based on culinary skills teaching and recipe sharing. The videos in her channel include traditional Chinese food and desserts, Japanese and Korean cuisine, Western bread desserts and dishes, food travel, and kitchen tools introduction. Her tutorial is simple, straightforward, very well-organized and has no nonsense. She will analyze each failure reasons for the viewers as well.
The founder, Amanda, is a Shanghai girl who is now living in England. She loves cooking and also enjoying learning new recipes from foreign cultures. Most of her videos have English subtitle which is really helpful for those who don’t know Chinese to learn the recipes. The quality of the video image is extremely high, the shooting and editing are also very good. However, the biggest weakness of Amanda’s video is the duration of the video. Since the content is too detailed, it barely possible for her to make quick tutorial videos.
Peaceful is not a purely cooking channel. The Youtuber, Ryoya Takashima, is from Japan. All of his cooking videos are vegetarian food (because he used to work as a vegan chef and is vegetarian himself). He will also share travel vlogs, DIY and pottery throwing on his channel. His cooking videos cover a wide range of cuisines, and he is very good at combining different foods in various culture to create new dishes. If use clothing fashion to describe Ryoya food style, it must be normcore style – unpretentious, normal-looking, like the sea breeze, although it is only simple wind, it can make people feel very comfortable and relaxed.
Peaceful Cuisine’s videos are almost around 6-10 minutes, which I think is quite appropriate for a cooking video. The decoration of Ryoya’s kitchen and the hue of the video are both perfectly matched with the channel’s name – peaceful. Watching him cook is already interesting enough if you do not want to learn those recipes.
Cooking Diary (日食记 )
Cooking Diary is a very traditional East Asia type cooking channel. The reason I summarize it is because the founder only focuses on traditional East Asia food, which is good for those who interested in East Asia food culture to watch. The founder, Laodao Jiang, had adopted a stray cat (named 酥饼, pastry in English) when he first started to create his Cooking Diary series. The biggest highlight of his video is that he shows his living environment and his cat in the video, which built a comfortable living atmosphere that can resonate with many viewers. Except for cooking and enjoying the cuisine, it concentrates more on promoting a positive attitude to our own lives.
Cooking Diary is very popular among Chinese. If you have Chinese friends who use Weibo (kind of like Twitter), there are 80% of the possibilities that they will know about this channel. Although their primary platform is Weibo, they also have a well-operated Youtube channel, which made me feel surprised when I saw it on Youtube after I came to U.S. However, they have a huge problem of providing subtitle for their videos. Even the video has no voiceover and contains only a few words, it still hard for those who don’t speak Chinese to understand the ingredients they used. However, Jiang’s video has a great feeling like drinking a cup of hot coffee at night, its warm and feels like home.